Emilia · Italy
Forget everything you know about Lambrusco
In many countries Lambrusco has a bad name: a cheap, sweet, fizzy red sold in big supermarkets. In Emilia, the land of Parmigiano Reggiano, prosciutto and tortellini, it is something completely different. It is the everyday red of a great food region: purple, fragrant, lively and, in its best versions, dry.
A wine born for the table
Emilian cooking is rich: fresh egg pasta, cured meats, butter, cheese. Lambrusco is the perfect answer. Its bubbles and fresh acidity clean the palate, its fruit (cherry, strawberry, violet) refreshes, and its low tannins never fight with the food. Served cool, at 10–12 °C, it is a red you can drink with pizza, salumi, pasta with ragù and even Chinese food.
One family, four styles
Medici Ermete, in Reggio Emilia, is one of the families that changed the image of Lambrusco. Their history begins in the late 19th century; today they farm about 80 hectares organically across five estates. Their range shows how many faces this wine can have:
- Amabile (gently sweet): soft and fruity. “Bocciolo”, from Lambrusco Grasparossa, is perfect with spicy salami or with fruit desserts.
- Secco (dry): “Concerto” was born with the 1993 harvest from a single vineyard and is now an icon of Lambrusco Reggiano. Organic, dry and vibrant.
- Refermented in the bottle: “Phermento” is fermented a second time in the bottle, in the old farmhouse way, and can be slightly cloudy. Rustic and authentic.
- Traditional method: “Gran Concerto” is made like a Champagne, with the second fermentation in the bottle and ageing on the yeast. Elegant, with fine bubbles.
![]() Lambrusco Grasparossa Amabile “Bocciolo” – Medici Ermete Gently sweet, juicy and easy. €9.80 Buy |
![]() Lambrusco Reggiano Secco “Concerto” Bio – Medici Ermete Dry, organic, from a single vineyard. €13.30 Buy |
![]() Lambrusco di Modena “Phermento” Bio – Medici Ermete Refermented in the bottle, the farmhouse way. €15.50 Buy |
![]() Lambrusco Metodo Classico “Gran Concerto” – Medici Ermete Traditional method: fine bubbles, great elegance. €19.20 Buy |
What to eat with it
- Pizza and focaccia: Concerto is the best friend of a Margherita. See our Pizza Margherita recipe.
- Salumi board: prosciutto, salami, mortadella, Parmigiano chunks.
- Fresh egg pasta: lasagne and tagliatelle al ragù.
- A cocktail: mix it with red bitter in our Luna Rossa.
Black Friday: −10% on our cellar until 30 November 2026
Use code WINETIME10 on the wines of the WineTime Selection, including all four Lambrusco above.
Sources
We sell alcohol only to people over 18. Enjoy responsibly.



